"Waterboys" lead actor Tsumabuki Satoshi is in Taiwan, as the newest Taiwan tourism ambassador. The movie star shot a promotional video at several popular locations, sailing on Sun Moon Lake, fishing for shrimp in Yilan and collecting tea in Alishan. His collaboration is part of a campaign by the Tourism Administration to boost tourist numbers from Northeast Asia. Tsumabuki says he loves Taiwan.

Tsumabuki Satoshi
Japanese actor
I am so happy to be here because I really love Taiwan. I don’t remember how many times I have come to Taiwan. I never thought I would be tasked with such an important job. Taiwanese tea is truly delicious. I had always wanted to go to Alishan, so I am thrilled to have had the opportunity to go there this time.

Chou Yung-hui
Tourism Administration
The Japanese market is very important for us, so we are focusing on Japan. We’re promoting independent travel, so if four people travel together, one person’s air fare will be free.

The tourism official hopes the actor’s promotion will help bring the number of Japanese tourist arrivals past 2 million this year. Before the pandemic in 2019, the largest source of tourists to Taiwan was Japan, with 2.16 million visitors. As of August, Taiwan has registered only 800,000 Japanese arrivals, less than half of previous figures.

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