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As the sweltering summer rages on, people are darting into convenience stores more often to buy drinks and frozen treats. As a result, the two main players, 7-Eleven and FamilyMart have record high revenues for June. Let’s find out more.

Taiwanese people love hand-cranked drinks.

Open the freezer, and you’ll find both sour and sweet popsicles. With a bit of creativity, even Chiayi-style mayo cold noodles can be turned into popsicles.

Tang Shih-ching
FTV reporter
Just one lick, and the summer heat melts away. Craving ice cream in the summer? The convenience store near your home or office can solve your problem. The hotter the weather, the better icy treats sell, making this soft serve a key engine for convenience store revenue growth.

The sweltering heat is creating massive business opportunities. People are going to convenience stores to buy drinks and frozen treats to beat the heat, making June a peak season for Taiwan’s two major convenience store chains. 7-Eleven saw its June revenue reach NT$30.619 billion, a 6.31% year-on-year increase, with its first-half cumulative revenue approaching NT$180.7 billion. Its main rival, FamilyMart, saw its June revenue reach NT$9.59 billion, a 3.25% year-on-year increase, with its first-half cumulative revenue growing by 8.09% year-on-year.

Voice of Lin Chin-nan
Taiwan Institute of Economic Research
In recent years, convenience stores have been quite proactive in marketing to their members. I think the next step is figuring out how to tap into even higher-value, high-spending customer segments. In particular, 7-Eleven has already made early moves here. Through the promotion of its PRIMA subscription service, they’ve found that the spending power of these premium customers is actually 10 to 15 times higher than that of regular members. Another key focus is how to successfully navigate and expand across different retail formats.

Experts believe that the two major convenience store chains in the future will rely on a subscription model to tap into high-spending members. They aim to continue driving up average customer spending and reach new heights in the second half of the year.

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