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Hualien’s tourism has finally emerged from the shadow of last year’s disastrous floods in Guangfu Township. A colorful four-day Indigenous festival recently concluded, attracting a whopping record of 120,000 visitors. One hotel operator estimated her average occupancy rate was 80%. The county government promises that this is just the beginning, and more events throughout the year will keep the tourists flowing in. Let’s find out more.

Street parades, vibrant performance troupes and high energy all around.

Singers perform energetically on stage, while fans sway to the rhythm in the audience. The four-day 2026 Pacific Austronesian Joint Harvest Festival comes to a successful close, kicking off Hualien’s summer tourism season.

Chen Yi-feng
Hualien County Tourism Association
The harvest festival has been very beneficial to the entire Hualien tourism industry, especially this year when attendance reached a record high. Our conservative estimates put around 120,000 visitors throughout the four-day festival.

Chung Pei-yu
Hotel operator
In fact, people booked a month in advance—especially group tours—and our average occupancy rate reached 80%.

The four-day international-level Indigenous cultural event is giving Hualien tourism a strong boost, with businesses in shopping districts, hotels, and guesthouses all seeing the return of tourist flows.

Yu Ming-hsun
Hualien tourism head
There are many more activities coming up to welcome everyone to Hualien, and I believe the number of tourists will continue to grow steadily.

After the devastating landslides and flooding in Guangfu Township last year, Hualien’s tourism industry has fully recovered, demonstrating a strong rebound. The county government emphasizes that there will be more events, once after the other, to keep the popularity of Hualien tourism going until the end of the year.

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