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The charm of Korean dramas attracts no small number of tourists from Taiwan, but what are Taiwan’s charms to attract Korean visitors? Figuring out how to balance the scales is an important question for Taiwan’s tourism industry. The 39th Taiwan-Korea Tourism Exchange Conference was held recently in Kenting, bringing together 200 tourism industry leaders from both sides. They also visited major attractions, hoping to boost two-way visitor numbers to a balanced 4 million.

At the 39th Taiwan-Korea Tourism Exchange Conference, Tourism Administration Deputy Director-General Huang Shih-fang and Taiwan Visitors’ Association chair Chien Yu-yen exchanged views with industry, government, and academic leaders from South Korea.

Huang Shih-fang
Tourism Administration deputy director-general
In Taipei, you can see South Korean visitors everywhere. By hosting the conference in Pingtung this time, we hope to draw tourism to the south. I believe Pingtung has many local features that are unique from our urban areas.

Chou Chun-mi
Pingtung County Commissioner
In the past few years, the number of visitors between Taiwan and Korea has hit new highs. Many of our friends from Korea love Taiwan’s vibe. In Pingtung, they appreciate the maritime and Indigenous cultures.

While Korean culture has swept the globe in recent years, Taiwan has become a favored destination for Korean tourists. In 2025, mutual visits between Taiwan and Korea reached 2.85 million, with over 1.01 million Koreans coming to Taiwan. This year, they hope to exceed the 3 million mark, and are setting their sights on 4 million next year.

Chien Yu-yen
Taiwan Visitors’ Association chair
We want more of our Korean friends to experience Taiwan’s nature and small towns. They love the vibe of Taiwan’s small alleys. Last night, we took the participants to Kenting’s main street and ran into some Korean tourists. Some people are even already eyeing the goal of 4 million mutual visits.

In addition to sitting in seminars, the participants also got to visit some of Pingtung’s attractions like the aquarium and Eluanbi lighthouse. Both sides hope that their continued cooperation will keep pushing tourism numbers to historic highs.

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