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While preparing to open a shop in Tainan, an entrepreneur approached an artisan to carve the menu out of wood in the traditional inlay style unique to the old capital. For a shop selling inexpensive tofu pudding and grass jelly, spending over NT$100,000 on the menu board seems to be an odd contrast, although somehow fitting for the over-the-top city.

Carving tool in hand, an artisan focuses intently on chiseling floral patterns to fulfill her commission. This is no ordinary carving, but a special kind of wood inlay craft unique to Tainan. An entrepreneur hired a specialist to create this menu board for his future tofu pudding shop.

Wang Yu-chien
Woodcarver
We usually just print it like normal. Using a craft special to Tainan for the menu will make this place unique.

Items on the menu include tofu pudding and grass jelly, all for only NT$30, yet the custom board alone will easily run into the hundreds of thousands. Only someone from Tainan could be crazy enough to wrap something so ordinary in pure luxury.

Liu Chin-wen
Woodcarver
I was surprised. You’re selling tofu pudding for NT$30, but this board will be over NT$100,000. Do you really want to do it? But he figured that reflecting the history was more important.

The order came by introduction from a friend of Liu Chin-wen who works in the food industry. The entrepreneur opened a well-known restaurant in Tainan that has received Bib Gourmand recognition for many years. Now, he’s preparing to open a tofu pudding shop. As the location happens to be next to the birthplace of this carving style, he decided to integrate it into the design.

Chou Jung-tang
Restaurateur
The innovative part is carving my photograph directly into the menu board in the special Tainan style. We hope to be able to hand it down through the generations.

It’s not cheap to make a menu board this exquisite, which has left people wondering: If prices go up, will they have to remake the sign? Chou said the specially crafted board isn’t just to drive business—more importantly, he hopes it will hang proudly over the old street as a part of Tainan’s rich history.

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