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TSMC is the talk of town again, but in this story, it’s not for their chips or market valuation. It’s for the company’s annual employee souvenirs. Being both practical and stylish, the goods are looked forward to by employees and the pre-owned marketplace. This year, TSMC workers get to pick one out of five items, or a NT$2,000 gift card. However, the NT$2,000 is nothing compared to what outsiders are willing to pay for some of the souvenirs, such as this year’s rice cooker, which can fetch as much as $9,000 online. But that’s nothing compared to the asking price for a suitcase last year which was a whopping NT$500,000 at one point, rivaling top luxury brands.
Yeh Wei-hsiang
FTV reporter
TSMC is taking good care of employees, who can choose one out of five practical but stylish goods, or a NT$2,000 gift card. There’s a 28-inch luggage perfect for traveling and a rice cooker. This pair of sneakers is also quite covetable, even if it’s not the same as the CEO’s.
Last December, on TSMC Sports Day, CEO C. C. Wei stole the show with a pair of black-and-white sneakers featuring the TSMC logo.
Last year’s 20-inch suitcase now goes for NT$3,000 to NT$5,000 on pre-owned platforms. For this year’s 28-inch model, some buyers are already willing to pay as much as NT$19,000. This year’s rice cooker features a silicon wafer-inspired steamer rack and TSMC logos on the handles. Buyers are willing to part with NT$9,000 for it. That is despite the fact that the registration period for TSMC employee souvenirs isn’t even over yet.
Member of public
Street interview
I’d choose the rice cooker, because it’s a commemorative edition. You can’t buy it elsewhere.
Member of public
Street interview
I might choose the luggage. We already have a rice cooker at home, so there’s no need for another.
Member of public
Street interview
I often go hiking, so I might go for the sneakers.
Thanks to scarcity, brand value and technology-inspired design, TSMC employee souvenirs are looked forward to every year, by both employees and the pre-owned market.
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