More and more women in Taiwan are freezing their eggs to have the chance to be a mother in the future. But many people don’t know that thawing is not a simple process. Current law requires women to be married and have their husband’s approval to thaw their eggs and undergo in vitro fertilization. One marketing company is using a creative strategy to spread awareness about this issue.

In modern society, people tend to marry and have kids later in life. With the improvement of medical technology, every year more people in Taiwan are freezing their eggs. But less than 10% ever use them. This is largely because Taiwan law on assisted reproduction requires women to be married and have their husband’s approval to thaw their eggs.

Chang Yu-chueh
Reproductive rights advocate
Many women have started freezing their eggs, but a lot don’t know that they have to be married and have their husband’s approval to thaw and use them.

Single women and women married to other women don’t have the right to use their frozen eggs. Unsure when these laws will change, the Awakening Foundation partnered with a marketing company to start a creative movement to spread awareness about the importance of this issue.

Chen Wen-wei
Awakening Foundation vice chair
Women’s right to decide if and when they want to be a mother and whether they want to be married when they do so is currently up to our legislature.The Assisted Reproduction Act can loosen restraints on women and give them autonomy over their eggs.

Using humor to get their message across, they released a series of posters in which women ask for an “unconditional marriage,” to call attention to reproductive rights issues.

Chou Yun-yu
Marketer
With more support and resources, we can help them gain more equality in the workplace and help them shine. This way we can create more meaningful dialogue and let meaningful issues be heard.

Hopefully this creative initiative will spark dialogue and promote gender equality, affecting change in assisted reproduction laws.

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