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A Formosan black bear-themed souvenir is making waves abroad! A South Korean fan recently posted online showing off a bear poop keychain that a friend helped them buy from the Taiwan Black Bear Education Center in Hualien, praising it as both cute and ugly at the same time. But the keychain also holds a secret: unzip it, and you’ll find acorns and seeds inside, accurately reflecting the dietary habits seen in actual bear droppings.

What is this long dark object? It’s a keychain made to look like Formosan black bear scat, sold as a souvenir by the Taiwan Black Bear Education Center in Yuli, Hualien. It not only sold out locally, but has even become an international sensation.

Posting online, a South Korean fan said they finally managed to get their hands on the center-exclusive keychain as the perfect ugly-cute addition to their bag. The outside is certainly unique, but the inside also holds a surprise: meticulously handcrafted acorns and seeds.

Member of public
Commenting on design
It’s designed in a way that’s appealing to both adults and children. It’s not off-putting to kids. My child just agreed it was very cute.

Member of public
Commenting on design
I think the poop design is really eye-catching. When you unzip it, there are oak acorns and other nuts and seeds inside. It shows the kinds of things that black bears eat.

Most people mistakenly believe that Formosan black bears only eat meat, but they’re actually omnivores, with over 80% of their diet consisting of plants. The center originally created it as an educational item to sell at markets. It never expected the keychain to go viral, sparking a buying rush that led to a shortage back in February.

Ms. Huang
Black Bear Education Center
We recently noticed that thanks to the internet, there’s been an enthusiastic response. Even people abroad have shown interest. We’re truly delighted that a product like this can get people to care about this issue, even outside of Taiwan.

This unexpected hit has captured the attention of fans at home and abroad, leaving the center in shock. They hope that this “poop keychain” can help inspire greater attention for the importance of black bear conservation.

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