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A pan-fried dumpling stand in Taichung recently posted online saying they need to raise prices by NT$3 due to rising material costs. Thinking they would be criticized, the owner and her daughter bowed in apology while telling their customers that selling each bun for only NT$15 was no longer tenable. To her surprise, they weren’t criticized at all. On the contrary, people praised them for only raising prices by a little, when other shops are charging NT$20 or more.

The owner of this pan-fried dumpling stand and her daughter bow to the camera in apology, not because of any food safety scare, but because they have to raise prices by NT$3 due to rising costs.

Customer
OK with price hike
I don’t think she needs to apologize. It’s already a good price.

- Do you think NT$3 more is too much?
- No.
- Is it OK for you?
- Totally fine.

Even at NT$18, customers found the price to be reasonable. This stand in Taichung has been in business for years, selling scallion, pork, and cabbage dumplings for NT$15 apiece. But with soaring inflation and the price of cabbage fluctuating wildly, the owner said she couldn’t handle it any longer.

Stand owner
Hiked dumpling prices
I asked ChatGPT and it said that although NT$17 is the ideal number, we’d go out of business. Raising it to NT$18 would be a minor change that people could accept. If we raised it to NT$20, we would make more, but people would hate us.

Unwilling to anger their customers by hiking prices by NT$5 at once, the owner decided just to raise it by the minimum NT$3. She was prepared to be criticized, but was pleasantly surprised to be met with praise instead. Over the past few days, they’ve even welcomed new customers looking to support them.

- They’re packed with filling and are crispy outside, not soggy at all.
- Would you buy it again for NT$18?
- Yeah, definitely.

This father and son pair found the "buy 10 get one free” deal to be a bargain. Their customers as a whole have found the price to be reasonable and hope they can stay in business so everyone can enjoy this affordable treat.

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#dumplings #panfrieddumplings #streetfood #snack #Taichung #inflation #pricehike

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