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Taiwan’s Irwin mangoes were sold in France for the first time this year, offered at high-end supermarkets for over NT$2,000 per kilogram. Despite the high price, the first shipment sold out within two days. Prices later surged to over NT$3,600 per kilogram, but demand continued to outstrip supply.

Bright red mangoes glisten in the sunlight, their golden yellow flesh sweet and juicy. These premium Irwin mangoes were recently boxed and shipped to France to be sold at the iconic Galeries Lafayette department store.

Voice of Weng Kai-li
Merchant
It’s an honor that Taiwan’s agricultural products have truly reached world-class standards, enabling them to be sold here.

Taiwan’s sweet Irwin mangoes have won over French customers, selling out quickly after they hit the shelves. Prices have even more than doubled. Even among mangoes from other countries, Taiwan’s produce stood out due to their bright red shine and delectable sweetness.

Voice of Weng Kai-li
Merchant
They sold really well once they hit the market, selling out in just two days. Besides their striking color and appearance, Irwin mangoes’ sweet aroma can be smelled from far away.

France’s Galeries Lafayette is renowned for carrying luxury brands. After passing strict EU quarantine requirements and overcoming major shipping challenges, Irwin mangoes have sold well in France’s premium market, boosting confidence for farmers back in Taiwan.

Chen Ming-hsien
Agriculture marketing chair
France has the highest costs because flying them out there takes 48 hours. But having another channel to market the fruit is great for farmers.

Chou Chun-mi
Pingtung County Commissioner
I’m really proud. We will continue to assist our farmers in Pingtung, marketing more of Pingtung’s great products around the world.

Taiwan’s mangoes are selling well in South Korea as well as France, proving there is no need to rely on the Chinese market. Although international shipping and cold chain management is costly, it has enhanced Irwin mangoes’ international competitiveness and put a spotlight on Taiwan’s agricultural products.

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