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Central Taiwan is vying for tourists from South Korea, a booming market. Recently a delegation representing Taichung, Changhua, Nantou and Miaoli, went to Seoul on a promotional tour, attracting attention from the South Korean media. It’s expected their tourism promotions, which also included large outdoor advertisements in Myeong-dong, Seoul’s premier shopping district, will encourage more tourists to visit Central Taiwan. Let’s find out more.

The Taichung City Government Tourism and Travel Bureau joined forces with three other cities – Changhua, Nantou and Miaoli – to hold a tourism promotion event in Seoul, where it attracted large crowds.

Resident of Korea
Has visited Taiwan
I once went to Taichung with Taiwanese friends. We landed at Taoyuan Airport and visited Gaomei Wetlands via Taichung. The scenery was truly beautiful.

A South Korean tourist who had visited Taiwan before was deeply impressed by Gaomei Wetlands. When she learned at a booth that there were direct flights from Seoul to Taichung, she exclaimed that she wanted to come back again.

Chen Mei-hsiu
Taichung Tourism and Travel Bureau director
The South Korean market originally only had one route, but now it has three routes with 31 flights per week. The growth rate of the South Korean market has increased more than fourfold in the past two years. So the South Korean market not only has air routes, but also a sufficient number of tourists.

Local governments are promoting tourism by joining forces, hoping to collectively enhance the international competitiveness of central Taiwan’s tourism industry.

Chen Mei-hsiu
Taichung Tourism and Travel Bureau director
More than 70 business operators from Taichung, Changhua, Nantou, and Miaoli have teamed up to promote the region in Seoul, South Korea. Targeting travel industry professionals, the delegation aims to introduce Taichung and the major attractions across these four central Taiwan counties and cities.

Representatives from the four counties and cities traveled to Seoul, where they not only placed large outdoor advertisements in Myeong-dong, but also drew special coverage from Korean television media. Combined with in-person promotional activities, they successfully made a name for themselves and injected new vitality into tourism in central Taiwan.

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