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Pingtung authorities have come out in a response to a recent report claiming that Kenting is seeing sharply declining visitors. A county government official says the sharp decline can be largely attributed to its use of outdated statistics methodology. He says current statistics reflect the number of tickets sold at Kenting National Park and the number of cars parked, and therefore is far from reality. As remedy, the national park authorities plan to adopt a new big data-based method.

Even though it’s winter, surfers still flock to Kenting’s beaches. There are also families with kids playing on the sand.

- It’s pretty cheap to rent a beach umbrella. Just 400 to 500 bucks can get you through the day.

That said, winter is still off-peak season for Kenting tourism. A recent report stated that the number of visitors to Kenting has plummeted in recent years, leading to wide discussions. Some say domestic travel is on a downward trend, while others say it’s because young travelers no longer visit. But authorities say one must consider the methodology before drawing conclusions.

Chang Jui-yu
Pingtung tourism development bureau
Kenting National Park’s statistics came from the number of tickets sold at each site, as well as parking. One must also consider taking the locations into account. Emerging and newly popular attractions aren’t factored in, so our current stats don’t necessarily reflect the whole picture or keep up with the times.

The Kenting National Park administration team gets their numbers from tickets sold at attraction sites and parking statistics. These datasets may no longer reflect reality. That’s because many visitors now opt for other activities instead, such as water sports, private tours, nightlife and stargazing. The stats don’t include these numbers.

We did the beach, the aquarium, and the main street of Kenting.

I’m only here to surf. I’m staying here. I won’t be visiting other attractions, because I’ve been here several times already.

Chang Jui-yu
Pingtung tourism development bureau
The county government has commissioned a data analysis company to gather statistics on the volume of passengers at 20 major attractions, using big data. The results show that in 2025 alone, 6.3 million visited the commercial area of Hengchun Peninsula.

Tseng Tien-ting
Kenting National Park
After assessments, we’ve decided to keep up with the times and base our statistics upon telecommunications. We’re now in talks with relevant vendors to conduct big data analysis.

Kenting authorities are now considering new methodologies so as to gather statistics that better reflect reality. In this way, they can improve upon visitor experience.

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