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Those of you who have NT$14 million to spend, take note. Ferrari has just released its newest and most affordable car, the Ferrari Amalfi, in Taiwan. The company is targeting the booming luxury sports car market on the island. The Amalfi is an entry level starter car for those wanting to get their feet wet before climbing the luxury ladder. Let’s take a look.
A new Ferrari supercar featuring the brand’s iconic red paintjob is making its debut. It is powered by a 3,855 cc twin-turbocharged V8 engine, producing horsepower of up to 640 hp and accelerating from 0 to 100 km/h in just 3.3 seconds.
The interior of this model has been upgraded, with the dashboard extending all the way to the doors on both sides, giving it an immersive cockpit experience. The steering wheel has a welcome return to old-style push buttons on it, giving it a more thrilling sports car driving feel.
Vincent
Taiwan market general manager
We have a market share of over 50%. We’ve successfully attracted close to 70% of entirely new customers. Before the launch event, we had already received a lot of inquiries from customers, and some had even placed orders.
With Taiwan’s luxury car market continuing to heat up, Ferrari is not only satisfying customers’ thirst for performance, but also launching a new entry-level sports car. This is Ferrari’s most affordable sports car today, but its price is not cheap. In Europe, it is priced at 240,000 euros. It will be sold in Taiwan starting at NT$13.9 million.
Tseng Yen-hao
Auto professional
Top-tier markets are actually not too affected by economic cycles. In fact, because these cars need to be pre-ordered, there are more pre-orders when the economy is good, and more deliveries when the economy is bad. In terms of sales density, it’s probably among the highest in the world.
Last year alone, Ferrari sold over 250 cars in Taiwan, the highest sales density in Asia. Its competitors in the same segment, such as the Porsche 911 GT and Aston Martin Vantage, each have their own strengths in driving performance, handling, and brand appeal. With the luxury car market growing steadily, it remains to be seen who can capture buyers’ attention.
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#cars #luxury #ferrari #ferrarialmalfi #porsche #astonmartin
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