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March 21 is World Down Syndrome Day, while the third month of the traditional calendar marks the sea goddess Mazu’s birthday. Taiwan’s Down Syndrome Foundation is now running a campaign that incorporates both occasions, teaming up with Beigang Chaotian Temple for this year’s visuals. Between Feb. 27 and March 29, a special livery featuring four deities—including Mazu, of course—will deck out a train along the Red Line of the Taipei MRT, raising awareness in everyday life.

An MRT train is arriving. This one sports a colorful special livery, but the surprise doesn’t end here. There’s more inside.

Tsai Wan-chen
FTV reporter
There are lots of cute designs inside the train car, such as this illustration of Mazu. Passengers can mirror her pose and take a picture interacting with her.

Member of public
MRT passenger
It changes often. I do take note. That way, I’ll know what events are on.

Tourist
MRT passenger
I like them. I think they are representative of your culture. I really like Taiwan and the MRT.

Taiwan’s Down Syndrome Foundation has teamed up with Beigang Chaotian Temple for this year’s World Down Syndrome Day campaign. The visuals feature four deities worshipped at the temple, including Mazu, Wenchang Dijun, Nezha and the Tiger Deity. Drawings by children with Down syndrome are also incorporated and featured on the Taipei MRT, taken by millions every day.

Lin Cheng-hsia
Down Syndrome Foundation ROC
In Taiwanese culture, temples are a place of gathering. We’ve incorporated temple culture with the idea of co-existence. We’re also inviting Beigang Chaotian Temple’s Mazu to travel north to Taipei. We also have a special MRT livery, so that everyone—from office workers, to grocery shoppers, to students—all the people who primarily take the MRT as a means of transportation, will get to understand our idea of co-existence, and thereby naturally become aware of Down Syndrome.

In Taiwan, the third month belongs to Mazu, as her birthday was said to be on the third lunar month. Discrepancies between the Gregorian and traditional lunisolar calendars aside, temples are getting ready to celebrate the much-loved goddess. The Down Syndrome Foundation will also host the Beigang Mazu before the annual procession.

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