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Can you imagine spending just over NT$7,400 and winning a whole luxury home? That’s exactly what happened at this year’s Taichung Shopping Festival, now in its seventh edition. The annual shopping extravaganza recently held its lucky draw for its grand prize: a home valued at tens of millions of NT dollars in Taichung’s pricy Beitun District. The new lucky homeowner is a man surnamed Huang, who made the winning purchase back in November last year. Taichung Mayor Lu Shiow-yen personally called him to inform him of the winnings, making for a grand finale to the festival, which has recorded more than NT$37.4 billion in spending.

- Hello?
- Hello? Is this Mr. Huang?
- This is he.
- Mr. Huang, can you hear me?
- Yes. What’s the matter?

Taichung Mayor Lu Shiow-yen phoned the lucky winner, who seemed confused and unaware of the good news to come.

- Do you know why I’m calling you?
- No…
The Taichung Shopping Festival?
- Correct!

This is the moment that Mr. Huang found out that he was the lucky winner of the grand prize at the Taichung Shopping festival: A luxury home worth tens of millions.

- Do you remember what you bought?
- I’ll have to check the receipt.

Mr. Huang lives in Nantun District and works in the service industry. When he answered the phone he had no idea he was about to become the owner of a brand new luxury home valued at tens of millions of NT dollars, all for spending just over NT$7,400. It turns Mr. Huang made his lucky purchase in late November last year.

- Do you have a house?
- Yes. I’m at home.
- What are you going to do with this house then?
- I’ll have to think about it.

The prized home sits along Junfu 9th Road, slap bang in the middle of the glitzy and pricy Beitun District. It’s near the MRT, a branch of an American big-box store, and in a popular school district. The interior is already finished, and it comes with a parking space to boot. Surely everyone will envy him now.

Lu Shiow-yen
Taichung mayor
Taiwan’s economy has experienced turbulence over the past year. It’s not been very stable. Many cities saw worse results from similar events, but for us, spending actually rose!

The Taichung Shopping Festival is now in its seventh year, and it’s posted astonishing figures. Spending surpassed NT$37.4 billion, that’s NT$2.1 billion more than last year. It attracted shoppers from other counties and cities, and even from abroad to get some retail therapy. And now, one lucky winner is getting the keys to a stunning new home in Taichung.

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