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The “Taiwan Matsuri” festival is celebrating its tenth year bringing Taiwan’s night market experience to Japan. Last weekend, the largest-ever Taiwan Matsuri event kicked off at Tokyo Skytree Town, with support from the Tainan City Government. Until May 31st, visitors to the famous Japanese landmark can also teleport to Taiwan’s historic capital.
Meng Chia-mei
FTV reporter
Relax with a typical Taiwanese massage and enjoy a fried chicken larger than the face. You might think you’re at a Taiwanese night market, but no, this is actually Tokyo Skytree Town.
This is the largest “Taiwan Matsuri” event ever held in Japan. To celebrate ten years of Taiwan’s night market experience up north, the organizer has teamed up with the Tainan City Government and brought the city’s famous hand-painted lanterns and various night market snacks all the way to Tokyo, more than 2,000km away.
Visitor
Japanese local
Braised pork rice, yes, braised pork rice, because I really like pork. I’ve never been to Taiwan. I’d love to if I have the opportunity.
Visitor
Japanese local
I think the fried chicken cutlet is really delicious. It has a crunchy coating. It’s really delicious. I’ve never been to Taiwan. I really want to go visit.
Koah-pau, boba, and other Taiwanese classics can all be found in Tokyo, delighting the senses. Fried chicken cutlet seems to be a favorite in Tokyo. Even though one portion would set you back NT$240, multiple times more expensive than in Taiwan, the stall still sold 1,000 in a single day.
Wu Chen-wei
Taiwan Matsuri in Tokyo Skytree Town
We hold this event at Tokyo Skytree every year. This year, we expect 1.5 times bigger a crowd than last year, because we’ve expanded operations and emphasized Taiwan in our promo. Most customers are Japanese, but because we’re at a tourist attraction, there are also quite many customers from other foreign countries.
Organizers hope cultural exchanges with local Japanese will boost Taiwan tourism. The Japanese were the largest tourist group to Taiwan by nationality in 2025, numbered at 1.48 million and accounting for 17.3% of all international visitors. However, in the same year, Taiwanese made 6.73 million trips to Japan. The industry hopes to balance the numbers.
Wang Fu-min
GM at travel agency
According to our stats, Japanese tourists usually spend about three days and two nights, and they tend to spend all three days and two nights in Taipei alone. But Southern Taiwan, or even Eastern Taiwan would benefit from more campaigning on our part. What’s more, we currently have eight flights a day between Songshan Airport and Haneda Airport, and once they arrive at Songshan Airport, with just a few steps, they can take a domestic flight and travel to Kinmen.
Getting international tourists to expand their footprint beyond the capital city may be the key to boosting Taiwan tourism among the Japanese.
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