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Fans of anime and manga are certainly willing to spend on their passion! The market in Taiwan surpasses NT$10 billion every year, and restaurant chains are eager for a slice of the pie. In just one example, a Japanese conveyor-belt sushi restaurant has joined forces with the volleyball series “Haikyu!!” Fans can not only get capsule toys, but even “dine” with their favorite characters. Another fast-food giant is collaborating with “Gundam” for a limited-edition meal set. Let’s take a look...
As soon as you step into this conveyor-belt sushi restaurant, you’re greeted by iconic Japanese characters. This time, the chain is partnering with “Haikyu!!” for a themed restaurant, limited-edition merchandise and capsule toys, all seeking to attract the avid anime enthusiast.
Chen Chih-fan
FTV reporter
With its high-octane matches and a classic soundtrack, when you come to this Japanese sushi restaurant, you can not only get a capsule toy, but even eat with your favorite characters.
Wang Yuan-chih
Sushi restaurant PR
Collaborations provide added value by making dining more fun. Being able to sit with your favorite idols or characters adds a layer of joy to the experience. We always look to negotiate partnerships with IP that is popular or highly requested by our customers. We expect this round to bring in excellent results.
Over at this restaurant, a giant model Gundam stands guarding the entrance. Eyeing Taiwan’s NT$10 billion annual anime fandom, this fast-food chain has collaborated with the classic series “Gundam.” Beyond exclusive set meals, customers can also buy action figures and mugs to add to their collection, sparking a frenzy among the substantial “Gundam” fanbase.
Customer
If there really are limited-edition products, I’ll line up to buy them.
The battle of the anime collabs has begun! It’s not just sushi and Haikyu!!A fast-food chain is working with “Gundam,” while another sushi spot has enlisted “Cardcaptor Sakura” to join their team. By leaning hard into otaku fandom, these restaurants are sure to find a way into their hearts as well as wallets.
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#anime #restaurants #IP #brandcollaboration #McDonalds #KuraSushi #Sushiro #manga #otaku #Japan #Gundam #Haikyuu #CardcaptorSakura
#台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan
