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A keychain coin purse that looks like realistic black bear scat has become a viral sensation, especially in South Korea. Unfortunately, their massive popularity has given rise to a market for scalpers. The creators asked the public to only buy through official channels, as part of the proceeds go toward black bear conservation. The husband-and-wife duo also made their first public appearance to explain the concept behind their design.

This is the viral keychain coin purse that looks exactly like black bear scat.

Unzipping it reveals colorful seeds inside, faithfully representing the diet of the Formosan black bear.

Voice of creator
Explaining details
The most noteworthy item is the oak tree acorn. It’s the black bear’s favorite food. The biggest one here.

They’re made entirely by hand, shown for the first time here. South Korean fans have gone wild trying to get their hands on one to hang from their luxury handbags. The massive buzz it’s created is hard to believe, considering the simple way it came about from a brainstorming session between a husband-and-wife creative duo and the Taiwan Black Bear Education Center.

Huang Yao-hui
Keychain creator
We were brainstorming how to deconstruct the droppings and analyze exactly what foods are inside. Then we got the idea to make a plush toy that you can unzip.

Different colored beads represent different foods to help people better understand the food chain and ecosystem. As they weren’t making regular orders, the item’s sudden popularity has resulted in serious backorders, and the creators are concerned about the resale market that’s popped up around it.

Hsiao Min-yuan
Keychain creator
We’ve noticed some suspicious reselling and scalping with our latest sales. We hope everyone will stick with our original philosophy of “buying their poop to save the bears” and only purchase directly from the Taiwan Black Bear Education Center. Some of the proceeds actually go back to the center to support black bear conservation.

The creators fondly recall taking a family black bear ecology tour, where they got to examine bear droppings together. The invaluable lessons they learned from a renowned black bear conservationist, Hwang Mei-hsiu, inspired them to take on the project. They hope that amid the buying frenzy, people won’t lose sight of the challenges facing Taiwan’s bears.

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