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After noticing a half-moustache drawn onto one of his campaign posters, DPP Kaohsiung city council candidate Chang Yi-li decided to fill in the other half himself. He never expected it to go viral! Since vandalizing billboards is illegal, he launched his own contest inviting the public to doodle on his campaign posters. So far, he’s been turned into Hello Kitty, Nezuko, a woman, and more, engaging Kaohsiung voters’ expansive creativity.

Each one of these campaign posters is a little bit different. If you look closely, you can see that some have moustaches and earrings, and some have moles on his face. Others were changed more dramatically. In this one, he’s become Hello Kitty.

With her signature red bow and whiskers, even a little “meow” written off to the side, this poster hanging in a shop has drawn a lot of attention.

Shop owner’s daughter
Loves drawing
I wanted to draw a bow on him. Then I thought of adding whiskers and ears.

All of these doodles were sanctioned by the candidate himself, who wanted to encourage residents to express their creative side.

Chang Yi-li
Kaohsiung city council candidate (DPP)
Parents have found these posters to be a lifesaver. When I’m out on the street, they come up to me asking for posters. There are so many great ones. Like this one. They gave me braids and lipstick, and even stuck little gems on the poster.

As a former director of Kaohsiung’s Youth Bureau, Chang is now throwing his hat in the ring to represent the Zuoying-Nanzih constituency. After discovering a half-moustache drawn onto one of his billboards, the former Red Dot Design Award-winner decided to add the other half himself. It went viral online, but since it’s illegal to vandalize campaign billboards, he started a poster doodling contest. Even other candidates have joined in the fun.

These city council candidates decided to give him pink hair like G-Dragon, and a muzzle like Nezuko from Demon Slayer.

Member of public
Kaohsiung resident
It’s a pretty unique promotional strategy.

Member of public
Kaohsiung resident
Allowing people to doodle on the posters makes him more approachable to people.

Chang Yi-li
Kaohsiung city council candidate (DPP)
I’ve given out more than 300 posters so far. We really look forward to everyone sharing their feedback and designs with us.

Doodle fever has taken over, both online and off. But officials still issued a warning that defacing campaign posters without the candidate’s consent remains illegal. With permission though, voters are having a blast with this creative campaign twist.

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