Originally from Japan, entrepreneur Leo Sato likes the business environment in Taiwan. Here there isn’t pressure to socialize with colleagues after work. Putting down roots in Taiwan, he opened a digital marketing company to help Japanese businesses advertise in Taiwan and introduce Taiwanese agricultural products to Japan. He also takes videos of famous foods, helping Japanese people get to know Taiwan.

Leo Sato arrives at his Taipei office promptly at 10 a.m. and says good morning to his colleagues. An entrepreneur from Japan, this is his daily life.

Familiar with videography, he is sharing tips with Japanese people on how to start a company in Taiwan.

Leo Sato
Entrepreneur
You can’t just get NT$500,000 and then start a company, it’s actually quite complicated. First you have to transfer NT$500,000 from a foreign account to a Taiwanese account. If you can’t do that, you can directly transfer money to a company account from a local Taiwanese account.

After graduating from university, Sato found it difficult to adapt to Japanese working culture. When fate brought him to Taiwan to start a business, he became familiar with the working culture of both countries.

Leo Sato
Entrepreneur
For example, if I’m a new employee and want to do something, my supervisor can just say no, new people shouldn’t do this or that. The hierarchy is very strict. I think there’s a lot of pressure from work in Japan. After moving to Taiwan, I found that while work here can still be stressful, it comes only from the work itself. There isn’t pressure to go out and socialize with your supervisors.

In 2017, Sato opened a digital marketing company with his friends. The company not only helps Japanese business with marketing in Taiwan, but also markets Taiwan to Japan.

Taking out different types of peanuts, Sato and his colleagues taste and discuss the different flavors. They are helping introduce the Taiwanese black diamond peanut to Japan. Sato also shoots and edits films of famous foods, hoping they will be become popular in Japan.

Leo Sato
Entrepreneur
Next, I want to understand the history and economy of each region, like what industries they have. For my videos, I want to first gain a deeper understanding of Taiwanese people so that I can conduct better research on each area.

Now an entrepreneur in Taiwan, Sato has put down roots, building the stable and peaceful life of his dreams.

This story was provided by the program "We Are Family"
Funded by New Immigrant Development Fund

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