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Is KFC really discontinuing their famous egg tarts? Well, at least that’s what it seems at a quick glance of their latest Facebook announcement, which says that they’re going to stop offering their “original egg tarts.” Many were distraught that the sweet treat will soon no longer be available, but others were quick to point out that it’s not the first time for KFC or its parent company “cry wolf” this way. Some time ago, Pizza Hut produced a “farewell video,” making people think they were closing up shop. It later turned out that they were simply getting a new store sign. Love it or hate it, it really generated a lot of buzz.

The top item at this fried chicken shop? Portuguese-style egg tarts. But for how much longer?

Chou Jung-hsuan
FTV reporter
Everyone says that KFC would be better off selling only egg tarts. But now, KFC has announced on Facebook that they’re discontinuing their egg tarts, to netizens’ disbelief.

Netizens left thousands of comments, saying they won’t accept it. Some even said KFC would be nothing without the egg tarts. But not everyone thinks KFC will really stop offering egg tarts.

Member of Public
Skeptical
I don’t think this is true. It’s impossible that they’ll stop selling egg tarts, because they’re really good. I don’t think it’ll be discontinued.

Member of Public
Skeptical
I don’t believe it’s the end of KFC egg tarts. It seems like they’re announcing a future collab.

Member of Public
Skeptical
I think it’s fake. Because another company tried a similar campaign, but later turned out not to be the case.

So what’s the real deal? An eagle-eyed diner spotted a notice in-store soft launching a new type of egg tart: the original with flaky pastry. It seems like KFC isn’t canceling their popular egg tarts after all. But a sensationalist campaign like this isn’t their first. In 2022, KFC also made a similar announcement, only to offer a new flavor. Pizza Hut also ran a similar campaign at one point.

The campaign in question was this “farewell video.” But it wasn’t really goodbye. They were just getting a new trademark. Turns out, Pizza Hut and KFC belong to the same parent company, which explains the similar marketing tactic. Being “misleading” isn’t the only form of creative marketing, though.

This metro station ad featuring Nadow Lin is impossible to miss. Not less because it features his famous self-deprication for his unconventional looks, as well as a typo in coming “soon.”

Now, British-Taiwanese actor Rhydian Vaughan has taken his place for this English learning ad. In a competitive market, hype is king.

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#marketing #mildlyinfuriating #creative #KFC #eggtart

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